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Coach's Views

A collection of Blogs, Articles, Interviews & Videos intended to build business owner knowledge and perspective in order to build dreams.

INCREASE PROFITS

Value of Your Target Audience

THE 1 STRATEGY THAT HAS THE BIGGEST IMPACT ON BUSINESS GROWTH

The most asked question I get is "What is one thing I can do to grow my business?" Without a doubt, my answer is to define your best customer. Here is why...

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HOW TO USE THE P&L AS A STRATEGIC TOOL

Once the format of the P&L is understood the business owner can learn to use it as tool for strategic decisions. Segmentation by product and service are one way. Reviewing time periods is another to see the impact of the decisions. Here is a quick video.

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CREATING YOUR MARKETING STRATEGIES

Do you know a business owner that is seeking a more robust marketing plan. This video shares a technique I like to use call a Marketing 10x10. Using Divergent and Convergent thinking we create a master list that is refined and applied. When executing measure and adjust. Let me know your thoughts.

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9 KEY PARTS OF A CASH FLOW FORECAST

The number one reason businesses fail is they run out of money. Therefore, the most critical thing an owner can know is their future cash flows. Here are some key elements to a Cash Flow Forecasting Tool.

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DIGITAL MARKETING

Without a target market are marketing dollars are spent like buying a lottery ticket. Spend some money and hope something good happens. Knowing your target market is the foundation of marketing investment. This short video explains why and how to start.

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BUSINESS GOALS

Business Goals can be long term life goals or what you will do in the next 15 minutes. In addition to direction setting and decision making you can measure your progress towards your goals.

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TIME MANAGEMENT

Structure, or Discipline, includes Time Management & Organization. There are several steps that can be taken to become a Master of Time Management. In this video I cover some of them.

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DEFINING YOUR TARGET MARKET

Without a target market are marketing dollars are spent like buying a lottery ticket. Spend some money and hope something good happens. Knowing your target market is the foundation of marketing investment. This short video explains why and how to start.

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SPORTS TRAINING CHECKLISTS

I am big sports fan of sports and have paid for many types of training. When I observe these businesses its impossible for me not to see ways to improve the experience and operational efficiency.

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RESTAURANT CHECKLISTS

Restaurants have high turnover and different methods. Checklists allow owners and managers to maintain performance levels and replicate into new locations.Here are some of the most important areas for a restaurant to have a checklist in place.this video I cover some of them.

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CHECKLISTS FOR THE TRADES

Checklists can be incredibly valuable for trade businesses.
Trade businesses are those that rely on a combination of physical skills and specific knowledge.

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PERSONAL SERVICES CHECKLISTS

Here are the single most important list for a personal services business...specifically personal preferences.

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PROFESSIONAL SERVICES CHECKLISTS

Professional Services Businesses like Accounting, Legal Support, and Consulting often deal in abstract activities. When you are selling the invisible it is more likely that something will get missed. Even a contract or proposal has room for errors and omission. This is where checklists come in..

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MANUFACTURING CHECKLISTS

Our view of manufacturers is the automotive assembly line. But many other businesses are process dependent. If your business relies on others to do the job as well you do then a checklist is a great step. Here are 7 areas in your business you can start with checklists.

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CHECKLISTS

Why are checklists useful?

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