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Coach's Views

A collection of Blogs, Articles, Interviews & Videos intended to build business owner knowledge and perspective in order to build dreams.

MARKETING

6 MUST DO'S TO BRAND BUILDING

Building a strong brand is essential for any small business that wants to succeed. A strong brand will help you stand out from your competitors, attract new customers, and build loyalty with existing customers.

There are many things you can do to build a strong brand for your small business. Here are a few tips:

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PREDICT YOUR FUTURE WITH KPI's

I'm sure you know to set goals for your business, but how do you know you are going to achieve them?

Wouldn't you like to know in advance that you are on pace for success? Or, if you are going to miss, wouldn't you like to know and change course?

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DEFINING YOUR TARGET MARKET

Without a target market are marketing dollars are spent like buying a lottery ticket. Spend some money and hope something good happens. Knowing your target market is the foundation of marketing investment. This short video explains why and how to start.

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DIGITAL MARKETING

Without a target market are marketing dollars are spent like buying a lottery ticket. Spend some money and hope something good happens. Knowing your target market is the foundation of marketing investment. This short video explains why and how to start.

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CRACKING THE CODE OF MARKET RESEARCH FOR SMALL BUSINESS

For small business owners, understanding your market is like having a secret weapon. In big business it's called market research. Either way this is the key to making smart decisions that drive profitable growth.

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CREATING YOUR MARKETING STRATEGIES

Do you know a business owner that is seeking a more robust marketing plan. This video shares a technique I like to use call a Marketing 10x10. Using Divergent and Convergent thinking we create a master list that is refined and applied. When executing measure and adjust. Let me know your thoughts.

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