A collection of Blogs, Articles, Interviews & Videos intended to build business owner knowledge and perspective in order to build dreams.
WHAT DO THE EXPERTS SAY ABOUT SELLING?
We contend that selling is a learned skill for professionals to help people make a purchasing decision. At the same time while the success depends on the sales professional's behaviors and actions, best results occur when the focus is on the prospective customer.
LOYALTY PROGRAMS & PUPPIES
A short video comparing loyalty programs to puppies.
PREDICT YOUR FUTURE WITH KPI's
I'm sure you know to set goals for your business, but how do you know you are going to achieve them?
Wouldn't you like to know in advance that you are on pace for success? Or, if you are going to miss, wouldn't you like to know and change course?
DATABASES
Databases are crucial to effective marketing. But like your personal network they need to be given attention and maintained. 10% of your network turns over each year, so if left unattended, your database will evaporate.
Here are some things you need to know about your database.
7 TIPS FOR BETTER NEGOTIATION SKILLS
Whether we like it or not we must be able to negotiate. Many dislike the conflict or are feel like the always "lose" in a negotiation. When this is the mindset we can only lose, unless we have the power to get only what we require.
read more...
DEFINING YOUR TARGET MARKET
Without a target market are marketing dollars are spent like buying a lottery ticket. Spend some money and hope something good happens. Knowing your target market is the foundation of marketing investment. This short video explains why and how to start.
Monroe, GA
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johndavis@actioncoach.com
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